{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate modern cinemas.
The most significant shock the film industry has witnessed in 2025? The comeback of horror as a leading genre at the UK box office.
As a category, it has impressively outperformed past times with a 22% rise compared to last year for the UK and Ireland film earnings: £83.7 million in 2025, compared with £68,612,395 in 2024.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a cinema revenue expert.
The big hits of the year – a recent horror title (£11.4m), Sinners (£16.2m), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54m) – have all hung about in the cinemas and in the public consciousness.
Even though much of the industry commentary highlights the standout quality of renowned filmmakers, their triumphs point to something evolving between audiences and the category.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” states a head of acquisition.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But apart from aesthetic quality, the steady demand of spooky films this year indicates they are giving moviegoers something that’s highly necessary: emotional release.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a horror podcast host.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a prominent scholar of vampire and monster cinema.
In the context of a real-world news cycle featuring conflict, immigration issues, political shifts, and climate concerns, supernatural beings and undead creatures resonate a bit differently with filmg oers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an actress from a successful fright film.
“This symbolizes the way modern economies can exhaust human spirit.”
Since the early days of cinema, social unrest has influenced the genre.
Experts reference the boom of early cinematic styles after the the Great War and the chaotic atmosphere of the early Weimar Republic, with films such as early expressionist works and a pioneering fright film.
Subsequently came the Great Depression era and iconic horror characters.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” notes a historian.
“Thus, it mirrors widespread fears about migration.”
The boogeyman of border issues influenced the newly launched supernatural tale The Severed Sun.
Its writer-director clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Arguably, the present time of celebrated, politically engaged fright cinema commenced with a sharp parody debuted a year after a polarizing administration.
It introduced a fresh generation of visionary directors, including several notable names.
“Those years were remarkably vibrant,” recalls a creator whose project about a deadly unborn child was one of the period's key works.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”
At the same time, there has been a reappraisal of the genre’s less celebrated output.
In recent months, a independent theater opened in the capital, showing obscure movies such as The Greasy Strangler, a classic adaptation and the 1989 remake of the expressionist icon.
The re-appreciation of this “rough and rowdy” genre is, according to the venue creator, a clear response to the algorithmic content pumped out at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Horror films continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” says an specialist.
Besides the return of the insane researcher motif – with multiple versions of a well-known story on the horizon – he predicts we will see scary movies in the near future responding to our current anxieties: about AI’s dominance in the years ahead and “supernatural elements in political spheres”.
In the interim, a religious-themed scare film The Carpenter’s Son – which tells the story of holy family challenges after Jesus’s birth, and includes well-known actors as the sacred figures – is scheduled to debut in the coming months, and will definitely create waves through the Christian right in the America.</